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Ask your audience

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Accelerate your market understanding with an AI model of your audience.
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Population
Question

Explore the market at the speed of your curiosity

Semilattice predicts how a specific population responds to questions, generating insights orders of magnitude more quickly than traditional research methods.
Population
Front-End Developers
90%
Est. Acc. 90%
Back-End Developers
92%
Est. Acc. 92%
CTOs / CIOs
89%
Est. Acc. 89%
Product Managers
85%
Est. Acc. 85%
Data Scientists
85%
Est. Acc. 85%
Marketing Managers
84%
Est. Acc. 84%

Target any population

Research any target population you can define, from the whole market to your most loyal customers and every micro population in between.

Question everything

Mine new knowledge for every decision, from strategy-shaping macro trends to design-critical customer preferences and the long tail of unknowns at the frontier.

Know in seconds

Get results in less than 90 seconds, letting you rapidly and iteratively explore the market as fast as you can identify new unknowns.
Population
Front-End Developers
90%
Est. Acc. 90%
Back-End Developers
92%
Est. Acc. 92%
CTOs / CIOs
89%
Est. Acc. 89%
Product Managers
85%
Est. Acc. 85%
Data Scientists
85%
Est. Acc. 85%
Marketing Managers
84%
Est. Acc. 84%

Mine new knowledge for any people-focused research application

Semilattice is a new source of knowledge about people, providing data for the many decisions which can't justify the time and money cost of traditional surveys and polls.
Market Research
Market Research
Example Target Populations
  • US Consumers 18-34
  • UK Adults
  • Parents
Example Questions
  • How likely are you to try new products?
  • What factors contribute most to your brand loyalty?
  • How often do you research products before purchasing?
  • How important is sustainability to you when choosing a product?
  • Do you value convenience over price when shopping?
  • What motivates you to participate in loyalty programs?
  • Where do you do most of your shopping?
Market Research
Benchmarking Results

87% accurate vs. surveys and polls

Semilattice has been benchmarked against hundreds of ground truth questions from diverse surveys and polls. Predictions were 87% accurate on average, with 7/10 predictions >85% accurate and 4/10 predictions >90% accurate.
Test Datasets
City of SomervilleTested
Somerville, Massachusetts Happiness Survey
Test Accuracy90.52%
Nottingham Trent UniversityTested
Well-Being and Mental Health Survey Of Individuals Who Play Fantasy Football
Test Accuracy86.76%
Pew Research CenterTested
American Trends Panel Wave 91
Test Accuracy84.51%
AfrobarometerTested
Nigeria Round 8 Public Attitude Survey
Test Accuracy87.19%
British Elecetion StudyTested
2019 Post-Election Random Probability Survey
Test Accuracy83.86%
St Mary's University TwickenhamTested
Consensually Non-Monogamous People's Experience Of Sexual Health Care Survey
Test Accuracy86.30%
Pew Research CenterTested
American Trends Panel Wave 90
Test Accuracy88.34%
Bank of EnglandTested
Bank of England / Kantar Inflation Attitudes Survey
Test Accuracy92.01%
Bath Spa UniversityTested
Co-Creating a Healthier NHS Survey
Test Accuracy89.16%
BITS PilaniTested
Effectiveness of Part-Time Degree Survey
Test Accuracy85.99%

Quantify your trust with transparent accuracy estimates

Semilattice tests your audience models against true data, providing accuracy estimates to inform your confidence levels when making decisions.

Developers

A model of professional software developers based on the 2023 Stack Overflow Developer Survey. Respondents who weren’t professionally writing or managing code full-time, part-time, or freelance were filtered out, some questions were formatted for compatibility, and a subset of general questions were prioritised.
Testing
Developers

Add population intelligence to your application or data pipeline

Semilattice returns answer probabilities with a high degree of determinism. Extend your application with population insights or inject new information into your data pipeline.
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